HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel's outlook on life.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-comeby goods.
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HUF

PEANUTS JOE COOL SLIDE

$ 44.99

BLACK

HUF

MEN`S PEANUTS END CREDITS PULLOVER HOODIE

$ 84.99

BLACK

YELLOW

HUF

Men`s Spitfire Burn Faster Long Sleeve

$ 39.99

RED

BLACK

HUF

Hot Fire Sock

$ 13.99

BLACK

HUF

Triple Rose SnapBack

$ 29.99

MOOD INDIGO

PORT ROYALE

HUF

Betty Boop Air Brush Crocheted

$ 69.99

WHITE

HUF

1984 Reversible Beanie

$ 21.99

BLACK

HUF

MEN`S BOX LOGO PULLOVER HOODIE

$ 64.99

BLACK

HEATHER GREY

TERRA COTTA

HUF

Men`s Standard Shell 2 Jacket

$ 84.99

CAMO

HUF

Woodstock Peaking S/S Tee

$ 39.99

MULTI

HUF

Woodstock Box Logo S/S Tee

$ 33.99

BLACK

HUF

Woodstock Staff S/S Tee

$ 33.99

RED

HUF

Woodstock Side Trip Backpack

$ 44.99

OLIVE

HUF

Men`s Essentials Box Logo S/S

$ 27.99

BLACK

WHITE

HUF

OG Harry 6 Panel Hat

$ 33.99

BLACK

HUF

Tompkins Shoulder Pack

$ 49.99

LODEN

HUF

Rivington Hat

$ 39.99

BLACK

HUF

Men`s Peak 3.0 Anorak Jacket

$ 79.99

WHITE

HUF

Men`s Fake News T-Shirts

$ 37.99

WHITE

HUF

Men`s Hot & Reday T-Shirts

$ 29.99

BLACK

HUF

Men`s Essentials S/S Tee

$ 27.99

BLACK

CANYON SUNSET

WHITE

HUF

Men`s Huf Cromer 2 Sneaker

$ 74.99

WHITE-WHITE

HUF

Huf Love Slide

$ 39.99

WHITE-WHITE

HUF

Popeye 6 Panel Hat

$ 33.99

NAVY

HUF

Popeye Spinach Sock

$ 15.99

BLACK

HUF

Men`s Olive Loves Huf S/S T-Shirts

$ 33.99

BLACK

CREAM

HUF

Men`s Popeye Huf Show S/S T-Shirts

$ 33.99

MINT

HUF

Men`s Wimpy L/S T-Shirts

$ 37.99

NAVY

HUF

Men`s Popeye Smokestack L/S T-Shirts

$ 37.99

BLACK

MINT

HUF

Men`s Jacob Classic H S/S Tee

$ 29.99

BLACK

HUF

Men`s Bodega L/S Tee

$ 33.99

BLACK

HUF

Men`s Avenue S/S Knit Top

$ 39.99

BLACK

HUF

MEN`S DBC FC 12 GALAXIES RIOT TEE

$ 33.99

POWDER BLUE

BLACK

HUF

MEN`S ROCKET TIE-DYE TEE

$ 33.99

RED

HUF

Rosette Sock

$ 13.99

RED

HUF

Transit Sock

$ 13.99

BLACK

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