HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel's outlook on life.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-comeby goods.
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HUF

Men`s Budweiser Eagle L/S Tee

$ 37.99

BLACK

RED

HUF

Men`s Pulp Fiction Ezekiel T-Shirt

$ 33.99

WHITE
SALE

HUF

Huf Love Slide

$ 29.99
$ 39.99

WHITE-WHITE
SALE

HUF

MEN`S WIRE FRAME ANORAK

$ 45.00
$ 74.99

HONEY MUSTARD

JADE

HUF

Men`s Phil Frost Long Tee

$ 37.99

BLACK

HUF

Men`s Essentials Box Logo S/S

$ 27.99

BLACK

WHITE
SALE

HUF

Men`s Fake News T-Shirts

$ 19.00
$ 37.99

WHITE

HUF

Popeye Spinach Sock

$ 9.99

HUF

Men`s Wimpy L/S T-Shirts

$ 29.99

NAVY
SALE

HUF

Men`s Popeye Smokestack L/S T-Shirts

$ 19.00
$ 37.99

BLACK

MINT

HUF

Men`s Bodega L/S Tee

$ 27.99

BLACK
SALE

HUF

MEN`S ROCKET TIE-DYE TEE

$ 17.00
$ 33.99

RED

HUF

MEN`S MAKE EM CRY PT 2 LONG SLEEVE TEE

$ 33.99

WHITE

HUF

Men`s This Buds For You S/S

$ 27.99

BLACK

HUF

Men`s Best Buds S/S Tee

$ 33.99

BLACK

HUF

Betty Boop Air Brush Crocheted

$ 69.99

WHITE

HUF

MEN`S BOX LOGO PULLOVER HOODIE

$ 64.99

BLACK

HEATHER GREY

PINK

TERRA COTTA

HUF

Men`s The End L/S Tee

$ 33.99

BLACK

HUF

Men`s Standard Shell 2 Jacket

$ 84.99

CAMO

HUF

Woodstock Peaking S/S Tee

$ 39.99

MULTI

HUF

Woodstock Staff S/S Tee

$ 33.99

RED

HUF

Woodstock Side Trip Backpack

$ 44.99

OLIVE

HUF

OG Harry 6 Panel Hat

$ 33.99

BLACK

HUF

Tompkins Shoulder Pack

$ 49.99

LODEN

HUF

Men`s Hot & Reday T-Shirts

$ 29.99

BLACK

HUF

Men`s Essentials S/S Tee

$ 27.99

BLACK

CANYON SUNSET

WHITE

HUF

Men`s Olive Loves Huf S/S T-Shirts

$ 33.99

BLACK

CREAM

HUF

Men`s Jacob Classic H S/S Tee

$ 24.99

BLACK
SALE

HUF

Men`s Avenue S/S Knit Top

$ 20.00
$ 39.99

BLACK
SALE

HUF

MEN`S DBC FC 12 GALAXIES RIOT TEE

$ 17.00
$ 33.99

BLACK

POWDER BLUE

HUF

Rosette Sock

$ 13.99

RED

HUF

Men`s Greetings L/S Pocket Tee

$ 37.99

BLACK

WHITE

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