At FitFlop, they believe that when your feet feel great, you feel like you can do anything. In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD midsole, and launched it in their first FitFlop sandal. Over twenty million pairs have been sold since the company first started making shoes and have been repeatedly told – by happy customers – that they make the most comfortable footwear in the world. FitFlop's patent-pending, original MICROWOBBLEBOARD midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to help absorb shock, diffuse underfoot pressure, and make your feet feel amazing!
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