New Era

Before baseball was donned "America's Pastime" and before the word "Fitted"  became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry. 

New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionizing the headwear business.