New Era
Before baseball was donned "America's Pastime" and before the word "Fitted" became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry.
New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionizing the headwear business.
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